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Apple reveals plans for more retail stores despite shift to online sales

Apple’s SVP of retail and folks has confirmed Apple plans so as to add extra retail shops to its lineup regardless of a shift in emphasis to on-line gross sales throughout the pandemic.

From Bloomberg:

Apple Inc. will add to its international retail presence whilst shops in interior cities wrestle with an accelerating shift to gross sales on-line throughout the coronavirus pandemic, Germany’s Funke Mediengruppe reported.
The Cupertino, California-based firm operates about 500 Apple shops globally, together with 100 in Europe. Retail areas provide a chance for folks to expertise new know-how, ask questions and attend workshops on Apple’s merchandise, Funke stated, citing Deirdre O’Brien, the iPhone maker’s senior vp of retail and folks.

O’Brien reportedly advised the outlet Apple intends so as to add extra shops to its lineup, regardless of a shift in gross sales to on-line.

Apple lately opened its new Through del Corso retailer within the coronary heart of Rome, Italy, following a painstaking restoration course of undertaken by the corporate. Apple can also be reportedly engaged on a brand new retail location in Toronto.

O’Brien didn’t state the place Apple plans so as to add shops however said the corporate’s retail operation provides clients a chance to “contact and get a really feel” for its new merchandise, including worth over the web expertise. Apple’s retail shops additionally host its Genius Bar restore service and neighborhood occasions like photograph walks, workshops, and inventive classes.

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Following a yr of pandemic disruption round 99% of Apple’s retail shops have now reopened, and clients can get their palms on new merchandise just like the Apple TV 4K (2021), the brand new iPad Professional (2021) with Liquid Retina show, and Apple’s new colourful M1 iMac. The latter can also be accessible in our greatest iMac offers 2021 roundup for individuals who desire the web expertise.

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