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As hoops star Sue Bird chases fifth Olympic gold, here’s the latest fitness tech gadget she’s backing

Sue Hen is lots busy today, making an attempt to information the Seattle Storm to their fifth WNBA championship and getting set to chase her fifth Olympic gold medal as a member of Group USA. Alongside the way in which, the basketball nice is throwing her help behind one other tech gadget, making a pitch for good dwelling health coach Tonal and investing within the startup.

A brand new 30-second advert from the model (above) is about to air earlier than the opening of the Tokyo Olympics on Friday. Hen is proven understanding on Tonal’s digital weight system and in a voiceover says, “I’ve redefined my place, and what a champion appears like. So how do I preserve altering the sport for good? By elevating the bar even greater.”

A model ambassador for San Francisco-based Tonal, Hen additionally backs the corporate, which raised $250 million in a funding spherical earlier this 12 months and handed the $1 billion unicorn standing in valuation. Different athlete backers embody New Orleans Saints quarterback Drew Brees; Arizona Cardinals broad receiver Larry Fitzgerald; tennis professional Maria Sharapova; and boxer Mike Tyson.

PREVIOUSLY: Sue Hen’s secrets and techniques: How the WNBA star makes use of tech to beat the competitors

TechCrunch reported that, like different dwelling health tools makers, Tonal noticed an explosion in demand and gross sales in the course of the pandemic and is now dumping massive cash into advertising and marketing and model consciousness.

Hen, who at age 40 is the oldest participant within the WNBA, beforehand instructed GeekWire that the revolution in sports activities tech that helps athletes prepare and get better higher is a giant purpose for her profession longevity. She’s performed 17 seasons with the Storm.

“If it’s going that will help you, if it’s going to elongate your profession, you might be an fool should you don’t use it, why wouldn’t you utilize it?” Hen mentioned of sports activities know-how in 2017.

She referred to as Tonal among the best items of health tools she’s ever used.

“I used to be instantly impressed by the know-how’s potential to problem me and push me to the subsequent degree with my power coaching,” Hen mentioned. “I’m excited to be a consumer, an investor, and a companion to a model that I consider is pushing the boundaries on what’s attainable in efficiency coaching.”

Hen beforehand invested in Seattle-based startup Vermouth, makers of a friend-based assessment app that was acquired by Valor Worldwide in February 2020. She additionally backed basketball coaching know-how firm Shoot 360 in a $2.25 million round in April and is an investor in synthetic intelligence firm Diveplane.

Along with the reveal of the brand new advert, Hen was additionally named this week as a flag bearer for the opening ceremony of the Tokyo video games.