Asana right this moment unveiled a host of new features for its work management platform, aiming to remove distractions and increase employee focus — with an emphasis on asynchronous video communication.
“The speedy shift to distributed work has fueled distraction and destruction for a billion and 1 / 4 info staff, with messaging and conferences at an all-time excessive,” mentioned Alex Hood, chief product officer at Asana, stressing that the brand new options higher align employee consideration with intention.
Asana’s Video Messaging, as an illustration, is designed to assist customers in the reduction of on conferences and reduce video fatigue; with clever My Duties, staff can higher prioritize duties; and with a Good Calendar assistant, customers can higher give attention to what they’re doing.
“Targeted work has fallen by the wayside and in our personal surveys of UK info staff, 80% of oldsters inform us that they actually work out of their inbox and have their communication apps open on a regular basis, whereas 75% really feel pressured to multitask,” Hood mentioned. “Seven out of 10, and I am shocked it is no more frankly, have skilled burnout in 2020.”
Wayne Kurtzman, analysis director for social and collaboration at IDC, mentioned that by focusing on communications and workflows, Asana can assist prospects get a greater sense of who’s doing what and when, whereas bolstering the platform’s ease of use.
“These options enhance the work expertise for each consumer and that helps the hybrid workforce. Based mostly on the function velocity of Asana, there’s much more to return,” he mentioned.
The promise of asynchronous communication
With right this moment’s announcement, Asana is pushing the advantages of asynchronous communication. Hood argued that loads of misplaced work time comes from issues like Zoom calls, which might flip what would have been a five-minute dialog within the workplace kitchen right into a half-hour video chat.
“That is the way in which software program works, it creates these calendar slots,” he mentioned. “So we have created a brand new tackle video communication on this new world, which is async video communication.”
The Video Messaging function presents the engagement of dwell video whereas undercutting the necessity for extra conferences. Working with Vimeo, Video Messaging “converts communication into accountability and motion, with the flexibility to share updates and present work to teammates — anytime and anyplace,” the corporate mentioned.
Video Messaging lets customers report brief movies of themselves and/or their display straight in Asana to assist doc essential initiatives throughout groups and time zones. Automated video transcripts are housed in Asana’s proprietary Work Graph knowledge mannequin, permitting customers to seek for and share audio transcripts, higher convey contex,t and alternate concepts.
Hood acknowledged that video fatigue has been an actual subject prior to now 12 months – as mirrored in a study from Stanford University — which is what Video Messaging essential. “In a approach, that [burnout] is without doubt one of the issues we’re fixing right here,” he mentioned.
“By introducing async video to Asana prospects, we are going to cut back the general quantity of video consumption required to do their job,” Hood explains. “In three minutes, of us can clarify themselves and the total conveyance of what they search to speak, with out having to name a 30-minute assembly.”
It would additionally permit folks to raised perceive what the plan is and who’s doing what by when, which means customers do not should jot down notes or have a observe up assembly.
Kurtzman mentioned Asana is early to market with the asynchronous communications effort, and whereas it may be a love-it-or-hate it function for some folks, he expects its use to develop over time — with rival platforms dashing to do the identical.
“The sync and async communications will take getting used to for some, however long run, it allows the best software for the second and probably saves conferences and emails. And it feeds the Asana Work Graph as every is a part of the group report,” Kurtzman mentioned. “Performative Exhaustion (a.ok.a. video fatigue) is actual. However, when we’ve management of our personal digicam, like in selfies, it is not as dangerous. There’s one thing to be mentioned for that.”
Asana’s different productiveness instruments
Hood mentioned My Duties is a private prioritization system that mixes customers’ to-do lists with their broader group’s work. Asama prospects can arrange their work in Kanban, checklist, and calendar variations of their private duties to focus their consideration whereas utilizing automation to remain on observe. For instance, automation guidelines can arrange customers’ duties primarily based on a due date or alert them when a teammate has accomplished work that unblocks a dependent activity.
The brand new Good Calendar Assistant Integration goals to cut back clashes between targeted work time and demanding actions resembling conferences and video calls. Asana now integrates with Clockwise, a number one good calendar assistant, to simply schedule duties into focus time with out leaving Asana.
By getting into a time of day and the period of time wanted to finish a activity, Clockwise will mechanically reserve focus time. As soon as that is been scheduled, prospects will see the calendar occasion straight of their Google Calendar.
As for the introduction of an Asana desktop app, that got here after robust buyer curiosity.
Hood referred to as it “the No. 1 requested buyer function” and mentioned it ought to assist customers block out distractions from different packages and keep away from having to change between a number of tabs.
Asana additionally rolled out a brand new Darkish Mode function on desktop, cellular, and net to assist cut back eye pressure, making it simpler to give attention to work.
Copyright © 2021 IDG Communications, Inc.