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E-commerce boom lifts another startup as Shipium lands $8M to help retailers keep up with Amazon

The Shipium workforce. (Shipium Picture)

On-line procuring has surged amid the pandemic, forcing e-commerce corporations to ramp up their achievement capability. That’s excellent news for startups constructing e-commerce software program comparable to Shipium

The Seattle startup simply raised $eight million to assist on-line retailers with know-how that improves operations inside their achievement facilities. It’s the newest software program startup to journey tailwinds from the e-commerce increase — others from the Seattle area to boost funding over the previous 12 months embody Flexe, Stackline, Fabric, FlavorCloud, Pipe17, Pandion, SoundCommerce, and others.

Shipium, which GeekWire first coated in 2019, is led by two provide chain veterans: Jason Murray and Mac Brown. Murray spent practically 20 years at Amazon, operating provide chain groups and overseeing 1000’s of workers as a vice chairman. Brown can be an early Amazon worker — the co-founders began three days aside from one another in 1999 — and later joined Zulily, the place he was vice chairman of provide chain and achievement software program for the Seattle on-line retailer.

 A Prime-like expertise doesn’t require a whole reconfiguration of bodily operations.

Shipium’s mantra is to assist on-line retailers “combat again” towards Amazon, which has created buyer expectations for supply occasions which might be tough to fulfill for a lot of corporations with out deep provide chain capabilities. That places smaller retailers at an obstacle; Amazon in the meantime has grown tremendously over the pandemic, setting information for income and income.

Shipium’s API companies work with present techniques and assist corporations make achievement choices, such a deciding which delivery choice is quickest or least expensive, or which field measurement is most optimum.

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“For bigger corporations, software program that often addresses these related choices embody 90s-era monolithic software program like Oracle or SAP,” Murray stated. “They underserve the e-commerce business as a result of the choices they assist make aren’t fascinated with e-commerce outcomes, like hitting buyer supply date guarantees.”

The 10-person startup makes cash utilizing an infrastructure software-as-a-service mannequin. Shipium has a handful of well-known manufacturers as clients and can course of tens of hundreds of thousands of shipments this 12 months. It declined to offer income metrics; the corporate shouldn’t be worthwhile.

“E-commerce corporations can supply their clients quick or free delivery and a aggressive buyer expertise by making use of fashionable software program to present belongings in the present day,” Brown stated in a press release. “A Prime-like expertise doesn’t require a whole reconfiguration of bodily operations.”

Trilogy Fairness Companions led the spherical. Zulily co-founder Darrell Cavens invested, together with PSL Ventures and Good Pals. Complete funding up to now is $10 million.